Prosely is a product of Sandstorm Digital Worldwide, a UAE-based agency that has been producing SEO and content for clients across the GCC and UK for over a decade. From our office in Dubai Media City, we run content programmes for property developers, financial services firms, healthcare practices, and B2B brands — work that spans tens of thousands of words a month, multiple voices, multiple languages, and strict regulatory environments.
When generative AI arrived, we did what every agency did: we tried to fit it into our process. We pasted prompts into ChatGPT. We tested every wrapper tool on the market. None of them respected the rules our work actually requires. Real client content has standards. A 3,500-word minimum. British English. No em-dashes. Cited claims that resolve to live source pages. Glossary tooltips. Internal links to the right pages on the right domain. AI-detection scores low enough to publish. Article meta written in the voice of a specific named author with verifiable credentials.
So we stopped trying to bolt our process onto a generic tool. We built the tool around our process. Prosely is what came out.
Every feature in the platform reflects something we hit in real client work. Brand Crawl exists because pasting a style guide into every chat was wasting hours a week. Citation Verification exists because we caught too many fabricated sources. Internal Linking exists because manually placing 5 links per article across 20 articles a month is unsustainable. Glossary tooltips exist because regulated industries demand defined terminology. The compliance disclaimer feature exists because financial-services clients need the same regulatory text on every piece — and asking the writer to remember to add it never scaled.
Prosely is an agency's tool. We use it ourselves every day on client work. When something breaks, we feel it before our users do. When something is missing, it's because we ran into the gap on a Tuesday morning.